SnowCaps ushers in a new era of beauty and wellness as it becomes the first official glutathione supplement partner of Binibining Pilipinas. This landmark collaboration, highlighted by the SnowCaps x Binibining Pilipinas Brand Day event, celebrates the modern Filipina beyond conventional standards of beauty.
Anchored on the campaign “Gandang Premium Araw-Araw,” the partnership reflects a shared vision of confidence, empowerment, and authentic radiance rooted in self-care and wellness. More than simply promoting outward beauty, SnowCaps shifts the conversation towards empowered living and confidence that begins from within.
SnowCaps is a premium wellness supplement formulated to support everyday radiance, antioxidant protection, and skin wellness through a synergistic blend of clinically recognized ingredients. Primary of which is Setria® Glutathione, known as the master antioxidant, that helps reduce oxidative stress and supports a healthy, radiant glow. The other carefully selected ingredients include L-Citrulline that helps support healthy blood flow and overall vitality; Sodium Ascorbate that supports immunity and collagen formation; Zinc Gluconate which supports clear-looking skin and overall skin health; Vitamin E that helps protect cells from oxidative stress and supports skin barrier; Astaxanthin that helps protect skin cells and supports a youthful-looking complexion; and Black Pepper Extract that helps enhance the absorption of nutrients for better results.
Behind the brand is Vida Nutriscience Inc. (VNI), one of the country’s leading health and wellness companies committed to developing science-backed nutritional supplements that support modern lifestyles through innovation, premium ingredients, and wellness-driven solutions.
“Today’s Filipina radiates with confidence, ambition, wellness, and authenticity. Through SnowCaps, we want to inspire women to invest in themselves, embrace self-care, and pursue their own version of radiance every single day,” said Erick C. Armigos, President & CEO of VNI.
The collaboration positions SnowCaps alongside one of the country’s most enduring platforms for Filipina excellence and empowerment. Through the partnership, SnowCaps becomes part of the journey of Binibining Pilipinas candidates as they embody discipline, resilience, grace, and modern femininity.
Kicking off the Brand Day event was a special presentation by Akihito Nishimura, the Marketing Leader at Kyowa Hakko Bio, the Japan-based manufacturer of Setria® Glutathione. He guided guests through the science behind radiance and wellness with a special focus on the benefits and innovation behind Setria® Glutathione. Mr. Nishimura brings years of expertise in healthcare innovation, wellness science, and product development, further reinforcing SnowCaps’ commitment to combining beauty with scientific credibility.
The event also featured an engaging panel discussion moderated by top Cosmetic Surgeon and Medical Aesthetics Specialist Dr. Carmeline Santi Beronilla alongside the Binibining Pilipinas candidates. The lifestyle-focused conversation tackled topics relevant to today’s modern women, including glutathione and wellness, stress, sleep, and skin health, confidence and inner wellness, healthy daily habits, wellness routines and supplementation, and what sets SnowCaps apart as a premium wellness companion.
Adding glamour and excitement to the celebration was the “Different Faces of Radiance” runway show, where the Binibining Pilipinas candidates took center stage in a fashion showcase embodying the SnowCaps spirit. The segment highlighted how radiance can take many forms, from ambition and resilience to elegance and authenticity.
Members of the media and valued brand partners were invited to participate by voting for the Binibini who best represented the SnowCaps glow and radiance. At the end of the showcase, Gwendoline Meliz Soriano of Baguio City awarded the special title of Ms. SnowCaps Radiance.
Powered by premium Japanese Setria® Glutathione, SnowCaps continues to distinguish itself through a holistic beauty philosophy. The brand advocates for wellness-first radiance emphasizing antioxidant support, balance, and sustainable self-care as essential foundations of beauty. Together with the Binibining Pilipinas candidates, make SnowCaps your daily ritual for radiant, glowing confidence.
SnowCaps is available in all Mercury Drug, Watsons and Southstar Drug branches nationwide. It can also be purchased online in Tiktok Shop, Shopee and Lazada.