Leading personal care brand Hailey’s Body Essentials is proud to announce its latest partnership with rising digital star and content creator, Sharmaine Rodriguez. Known for her authentic storytelling and massive engagement across Instagram, TikTok and Facebook, Sharmaine officially steps into the spotlight as the ambassador for the brand’s newest breakthrough: Hailey’s Brightening Tawas Powder.
The partnership comes at a pivotal time for Hailey’s as it launches the “Bright. Fresh. Confident.” campaign. This initiative is designed to empower everyone by providing modern, budget-friendly solutions for underarm care that don’t compromise on results.
The Perfect Match for Everyday Confidence
Sharmaine Rodriguez has built a loyal community by sharing relatable lifestyle content that resonates deeply with the everyday consumer. Her journey from a relatable digital personality to a trusted brand voice makes her the ideal representative for Hailey’s target audience.
“I’ve always believed that confidence starts with feeling fresh,” says Sharmaine. “Hailey’s has been a household name for natural protection, and I’m so excited to show everyone how the new Brightening formula really levels up your daily routine. It’s effective, it’s affordable, and it works.”
Hailey’s: From Pure Tawas to Modern Brightening
Hailey’s started its journey with a simple yet powerful product—pure tawas—earning its place as one of the most trusted names in natural odor protection. Today, the brand is taking freshness and brightening to the next level.
The Hailey’s Brightening Tawas Powder is designed for all-day confidence. It keeps the skin dry, fights odor, and actively brightens the underarms, ensuring that users feel “confidently radiant” every single day.
The “Bright. Fresh. Confident.” Variants
Understanding that every skin type has different needs, Hailey’s has rolled out four distinct variants:
- Brightening: The hero of the campaign. Formulated for gentle yet effective odor protection with a smooth texture. Infused with brightening benefits and a pleasant scent to keep underarms fresh and smooth.
- Soft & Scented: A gentle deodorant with a refreshing scent for those who love a clean, floral fragrance all day.
- Unscented: Ideal for sensitive skin and fragrance-free lifestyles, providing reliable protection with a silky texture.
- Mentholated: Features a fine texture and an instant cooling menthol effect to combat the tropical heat.
Scientifically Formulated for Results
Hailey’s Brightening Tawas is powered by a blend of high-performance active ingredients, including Potassium Alum for natural protection, and Arbutin combined with Tiny White for intensive skin brightening and evening out skin tone.
Key Benefits:
- 100% Pure Tawas: Natural and safe for daily use.
- Multi-Purpose Formula: Can be used for various personal care needs beyond just underarms.
- Effective All-Day Protection: Neutralizes odor for 24-hour confidence.
- Budget-Friendly: Specifically positioned for Class C, D, and E consumers, ensuring that premium brightening care is accessible to middle and lower-income earners who are budget-conscious.
Availability
Hailey’s Brightening Tawas Powder is now available nationwide, making it easier than ever to stay bright and fresh.
- In-Stores: Leading Drug Stores (including Mercury Drug, Southstar Drug, and TGP) and major Supermarkets.
- Online: Shop directly via Shopee, Lazada, and TikTok Shop.
For more updates on Sharmaine Rodriguez’s journey with Hailey’s, follow Sharmaine Rodriguez on Facebook and Instagram @_sharmainerdrgz, and Hailey’s Tawas on Facebook and @haileystawas on Instagram.
