JG Superstore officially opens its first flagship store at 3F Annex, SM City North EDSA, marking a major milestone for the brand and for the growing creative industry in the Philippines. Recognized as the brand’s first flagship store and currently the biggest camera store in the Philippines, JG Superstore North EDSA brings together a wide selection of cameras, photo and video accessories, content creation tools, and creator gear from some of the top brands in the industry, including Canon, Sony, Fujifilm, Nikon, DJI, Insta360, Lumix. Kodak, Godox, SmallRig.Ulanzi, Yamaha, SanDisk, and more.
More than a retail space, the new flagship store was built to become a go-to destination for photographers, videographers, content creators, live sellers, hobbyists, professionals, and Filipinos who want to start or grow their creative journey. At the heart of JG Superstore is its mission: to empower Filipino creatives, Juan Gadget at a time. This mission reflects the brand’s belief that the right tools, guidance, and support can help more Filipinos create, tell stories, build careers, and bring their ideas to life.
“JG Superstore North EDSA is more than just a store for us. It represents our passion and long-term commitment to the creative industry,” said Jill Tan, co-founder and vice president of JG . “We know how important it is to equip Filipino creatives not only with quality products, but also with learning opportunities, expert support, and a community that helps them grow.” A Flagship Store Built for Filipino Creatives.
From its beginnings as an award-winning e-commerce store on Lazada and Shopee, JG Superstore’s move to SM North EDSA marks a major leap in bringing the brand closer to its customers. Through this flagship store, JG Superstore now offers a more personal and hands-on experience where customers can explore products, ask questions, compare gear, learn from experts, and connect with people who share the same passion for creating.
JG Superstore North EDSA reflects the brand’s strong commitment to the creative industry by offering more than just the best product selection and deals. It also creates space for learning. upgrading, and building confidence in one’s craft.
Through JG Academy, the store will host regular workshops led by experts in photography. videography, content creation, and other creative fields. These sessions are designed to help beginners, enthusiasts, and professionals grow their skills, stay updated with industry trends. and continue learning from people with real experience in the field.
The store also features the JG Camera Trade-In program, which allows customers to upgrade their gear more conveniently. For those who want to start or upgrade within a budget, the JG Used Cameras section offers more accessible options for owning quality camera equipment. Whether a customer is buying their first camera, upgrading to a professional setup, building a podcast kit, improving a live selling station, or exploring new tools for content creation, JG Superstore aims to be a trusted partner at every stage of the journey.