Security Bank unveiled its BetterBanking Rewards platform at the “Ready. Set. Redeem!” launch event and mall takeover at Shangri-La Plaza in Mandaluyong City on October 27, 2025. The interactive event showcased the Bank’s latest innovation designed to make earning and redeeming rewards easier, faster, and more meaningful for its credit cardholders.
BetterBanking Rewards is the Bank’s flagship digital platform for credit card rewards and rebates, offering customers a real-time, fully automated experience for viewing, managing, and redeeming their points. The event featured interactive booths with product demonstrations, allowing guests to experience first-hand how seamless and rewarding the platform is.
“BetterBanking Rewards will redefine how our customers experience banking—by making every transaction rewarding, every moment convenient, and every point meaningful,” shared Meri Filart, VP and Credit Cards Head. “We listened to our customers and understood that they wanted more flexibility and transparency in how they manage their rewards. That’s why we built BetterBanking Rewards around simplicity, speed, and customer empowerment. Every swipe should feel rewarding—and now, it truly is.”
With BetterBanking Rewards, cardholders gain access to powerful new features:
•Real-time tracking and redemption of reward points
•Pay with Rewards, which allows cardholders to redeem their points globally at any location that accepts Mastercard
• Points Exchange, which enables cardholders to convert their points into rewards with over 100 airline miles and hotel loyalty programs
These enhancements position BetterBanking Rewards as one of the top loyalty platforms offered by any local bank.
Security Bank’s Meri Filart, VP and Credit Cards Head, and Patricia Tan, SVP and Chief Marketing Officer, spoke about the customer-centric benefits of BetterBanking Rewards during the Q&A session at the “Ready. Set. Redeem!” event on October 27, 2025 at Shangri-La Plaza.
This year, BetterBanking Rewards has already won several accolades for its innovation, customer-centricity including Best Customer Loyalty Program by the International Finance Awards, Best Advance in Loyalty/Rewards Programme by Retail Banker International, and Credit Card Initiative of the Year by Asian Banking & Finance.
“We’re continuously reimagining what banking should feel like,” added Filart. “BetterBanking Rewards is just the start of a more personalized, digital-first experience that gives our customers the freedom to enjoy the rewards that matter most to them.”