As AI continues to reshape the workplace, business laptops have evolved from basic work devices into powerful productivity and AI tools. Responding to this shift, ASUS Business Philippines officially launched the ASUS ExpertBook Ultra at Okada Manila before more than 1,200 guests, led by ASUS Co-CEO Samson Hu during his first visit to the Philippines. Joined by ASUS Vice President and APAC Commercial General Manager Rex Lee and ASUS Business Philippines Business Development Manager Francis Avila, Hu shared the company’s goal of making the ASUS Expert Series the country’s leading commercial PC brand by 2028, following an impressive 85% growth in its local commercial business.
Positioned as “The Flagship of the Industry. Period.,” the ASUS ExpertBook Ultra is a Copilot+ PC built for executives and professionals who need uncompromising performance. Despite its ultra-light 0.99kg aerospace-grade magnesium-alloy chassis, it packs the latest Intel® Core™ Ultra X9 Series 3 processor, Intel Arc graphics, AI-powered NPU, up to 50W sustained performance, PCIe Gen 5 SSD, and up to 26 hours of battery life. It also features a stunning 14-inch 3K Tandem OLED touchscreen, a six-speaker Dolby Atmos audio system, enterprise-grade security, MyExpert AI tools, a haptic touchpad, and complete connectivity designed for modern business users.
During the launch, ASUS executives and Intel highlighted the ExpertBook Ultra as the company’s most advanced business laptop, engineered to meet the growing demands of AI-powered workflows without compromising portability or security. Before its official unveiling, several respected business leaders—including RCBC Executive Vice President Lito Villanueva, Happy Skin and BLK Cosmetics CEO Jacqueline Gutierrez, and Converge ICT SVP Dindo Marzan—used the device for three weeks and praised its performance, reliability, and ability to keep up with today’s fast-paced work environment.
The event also featured a panel discussion with Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan on the future of AI and business in the Philippines. Hosted by Inka Magnaye, the launch gathered prominent personalities from business, media, and technology. ASUS also introduced Gabbi Garcia and Rico Hizon as the new faces of the ASUS ExpertBook Ultra campaign, representing today’s modern Filipino professionals.
Now available in the Philippines starting at ₱129,995, the ASUS ExpertBook Ultra is backed by ASUS Business’ comprehensive after-sales support, making it a premium investment for organizations and professionals seeking AI-ready performance, enterprise-grade security, and exceptional mobility.