Luxent Hotel proudly unveiled Lex Bear, its new official mascot and brand ambassador, during the Lex Bear Launch: #LexMoment held on October 2, 2025, at the Lush Bar & Lounge.
The launch event gathered media friends, content creators, corporate partners, families and content creators for an afternoon filled with fun and heartwarming surprises.
The program opened with a warm welcome from Melanie Siy-Pagkalinawan, General Manager of Luxent Hotel. The audience then enjoyed a storytelling moment led by Sharon Deanne Guerrero, Director of Sales & Marketing, who shared how Lex Bear came to life as a symbol of warmth and joyful connection.
Guests cheered as Lex Bear made his grand entrance during a flash mob performance from Luxent Hotel team, officially marking his debut. The reveal was followed by interactive photo sessions with media partners, content creators and families, and a fun-filled “Pop & Paws Challenge” game that brought laughter to both kids and adults alike.
To conclude the afternoon, Marketing & Communications Manager Kaint Jhon Interior delivered the closing message, expressing gratitude to all attendees, partners, and sponsors who made the launch possible.
The celebration continued over a delightful dinner at the Garden Café, where guests enjoyed the signature buffet and had more photo opportunities with Lex Bear, who roamed around to greet and pose with everyone.
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