ROI’d to Success is back for a second season—and it’s coming in hot with a fresh batch of entrepreneurial inspiration. Now produced in collaboration with the Hustleshare podcast, the new season kicks off with Cake2Go, a family-run cake business that has become one of the country’s pioneers in hotline-based, delivery-first cake services.
This new episode sets the tone for Season 2 of ROI’d to Success, a series created by PLDT Enterprise to shine a spotlight on executives and entrepreneurs who have harnessed digital tools to fuel their business’ growth, scale up operations, and turn resilience into return on investment.
“With ROI’d to Success, we want to empower enterprises of all sizes by showing how the right digital solutions can create real, measurable impact,” said the Chet Alviz, Vice President and Head of Marketing, PLDT Enterprise. “Season 1 showed us that these transformations are not only possible—they’re happening. And Season 2 continues that momentum with even more inspiring stories.”
From Humble Kitchen to Digital Breakthrough
Founded in 2005 by Biskwit Co., Cake2Go started as a modest kitchen venture focused on quick, reliable cake delivery—a niche that was still emerging in the early 2000s. With a hotline-based model and an emphasis on convenience, the brand carved out a sweet spot in the market long before food delivery apps became the norm.
“As early as 2005, we saw a gap in the market for a takeout and delivery cake shop that made it easy for people to just stop by or call in for something sweet,” said Marilen Yap, Cake2Go Co-Founder and Part-Owner. “We aren’t your typical bakeshop; we are actually the pioneers in this kind of setup. We handled everything ourselves at the start, and by December of that first year, the demand had grown so fast that Luis was already stuck in the kitchen full-time. It’s been quite a ride.”
Today, Cake2Go operates over a dozen branches across Metro Manila and is known for bestsellers like the T-Overload, Dulce De Leche Cheesecake, and Mango Peach Tiramisu. But behind every slice of success is a story of hustle, adaptation, and digital evolution.
In the ROI’d to Success episode, Cake2Go Co-Founder and Part-Owner Luis Mesina shares how the business turned to PLDT Enterprise to modernize its backend, optimize operations, and ensure its hotline systems could scale with demand—especially during the pandemic, when digital reliability became a lifeline for many businesses.
“We’ve always been a delivery-based business. PLDT Enterprise gave us the infrastructure to grow, to serve more customers, and to remain reliable when our customers needed us the most,” said Mesina.
“PLDT Enterprise’s digital solutions provide easier opportunities. They help businesses hit their desired market faster, and you get your ROI 20–30% faster,” he added.
Thanks to connectivity solutions like broadband and business-grade hotline support, Cake2Go was able to sustain high volumes of orders, improve customer experience, and continue delivering joy to homes across the metro.
Committed to Empowering and Elevating Entrepreneurs, One Story at a Time
ROI’d to Success Season 2 builds on the success of the first season and will continue to be told in real voices through the Hustleshare platform, highlighting the tangible ways PLDT Enterprise supports businesses in navigating an increasingly digital world.
“It’s more than just technology—it’s about creating a meaningful connection between innovation and impact,” Alviz added. “We’re proud to help businesses like Cake2Go scale with confidence and share these stories to inspire others on similar journeys.”
New episodes of ROI’d to Success Season 2 will roll out soon, featuring more executives and entrepreneurs who have transformed their businesses with the help of PLDT Enterprise’s suite of digital solutions.
Catch the Cake2Go episode now on Hustleshare’s Spotify and follow PLDT Enterprise on social media for more stories of digital breakthroughs from businesses across the country.
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