SM Supermalls is turning up the energy this season with the launch of its latest campaign, “Gala to the Max.” In an exciting partnership with Star Pop, a subsidiary of ABS-CBN Music, the campaign encourages mall-goers to embrace a lifestyle of music, movement, and maximized moments at their favorite SM destinations.
The campaign is headlined by the rising P-pop girl group DNA, who star in a vibrant new music video that serves as the official anthem for the collaboration. The video captures the group’s infectious energy as they showcase how to elevate a typical “gala” into an unforgettable experience.
Meet DNA: The Power of Three
For those new to the group, DNA is composed of three talented sisters: Ezri, Julia, and Tasha Mitra. While they are fresh faces in the P-pop scene, music is literally in their genes.
Musical Lineage: They are the daughters of renowned composer Raul Mitra and singer Cacai Velasquez-Mitra.
The “Songbird” Connection: They are also the nieces of Asia’s Songbird, Regine Velasquez-Alcasid, who has been a vocal supporter of their journey into the industry.
Their Sound: Known for their “honest and artistic” approach, DNA debuted in late 2025 with the single “Don’t Ask Me Why,” establishing themselves as a group that blends powerful harmonies with a modern pop aesthetic.
Through “Gala to the Max,” SM Supermalls and DNA invite everyone to rediscover the joy of going out and making the most of every second.
Keep an eye out for the music video and join the movement at an SM Supermall near you!
