Pickup Coffee is elevating the matcha experience with the launch of its refreshed Matcha Line, featuring an improved blend that delivers a richer, smoother, and creamier taste.
Leading the lineup is the new Pistachio Matcha, a must-try flavor that offers a nutty and creamy twist, adding a fresh take to the brand’s growing selection of matcha beverages.
The enhanced lineup also includes fan favorites such as Matcha Latte (iced and hot), Sea Salt Cream Matcha, Strawberry Matcha, and White Chocolate Matcha—each crafted to provide a more balanced and indulgent flavor profile.
The launch comes as the brand continues to strengthen its presence in the market, supported by its celebrity endorsers, including Donny Pangilinan, who officially joined the Pickup Coffee family in 2025 as one of its key ambassadors.
His partnership with the brand highlights its appeal among younger consumers and reinforces its positioning as a go-to for affordable yet high-quality beverages.
Donny, along with other personalities linked to the brand such as Hannah Pangilinan, has been part of events and campaigns that promote Pickup Coffee’s lifestyle-driven image.
To make the experience more accessible, customers can also unlock exclusive deals through the PICKUP App, including buy-one-get-one offers and discounts on select drinks.
Starting at ₱85, Pickup Coffee’s improved Matcha Series is now available in branches nationwide, as well as through delivery platforms like GrabFood and foodpanda.