The Philippine tourism sector is bracing for a transformative milestone as the Philippine Heritage & International Tourism Association Inc. (PHITA) prepares to host its landmark PHITA Grand Tourism Summit & 1st Induction. The event is scheduled for June 29, 2026, at the iconic Philippine International Convention Center (PICC).
The inaugural summit serves as a pivotal gathering for industry titans, government stakeholders, and tourism professionals. As a proud official media partner, Orange Magazine is thrilled to witness the formal introduction of PHITA—an organization committed to elevating the Philippines into a globally respected tourism powerhouse through education, empowerment, and engagement.
A Vision for Global Excellence
The summit is designed to facilitate high-level discussions regarding the future of the sector, with a specific focus on how international partnerships and cultural preservation can serve as catalysts for inclusive growth.
A major highlight of the afternoon will be the formal induction of the PHITA Board of Trustees, led by Chairwoman Maristel C. Bartolome. This leadership team is poised to steer the organization toward its goal of bridging local heritage with international excellence.
“Our mission is to bridge the gap between local heritage and global standards,” says Patty M. Berba, PHITA Secretary General. “By fostering a community that prioritizes both rigorous professional training and responsible innovation, we are ensuring that the beauty of our islands and the talent of our people are recognized and celebrated on the world stage.”
The Three Pillars of PHITA
PHITA’s roadmap for the future is built upon three strategic pillars designed to create a more resilient and competitive industry:
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Educate: Elevating standards through cutting-edge training and rigorous research.
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Empower: Driving inclusive growth and representation across all tourism communities.
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Engage: Bridging the gap between local and international partners through collaborative action.
Leadership and Advocacy
The organization is guided by a distinguished Board of Trustees, including:
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Maristel C. Bartolome (Chairwoman)
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Ronaldo San Miguel (VP Chairman)
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Patty M. Berba (Secretary General)
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Michael F. Jerafusco (Treasurer)
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Barbs R. Singo (Auditor)
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Atty. Constantino Banjo Navarro III (Legal Counsel)
As we move through 2026, the PHITA Grand Tourism Summit stands as a beacon for professionals looking to shape a sustainable and globally competitive industry. Through advocacy and international collaboration, PHITA seeks to protect Filipino cultural heritage while empowering local professionals to excel in an increasingly globalized market.
Stay tuned to Orange Magazine for more updates and exclusive coverage of this landmark event!
