Kister Morata’s journey from a pandemic-born content creator to a recognized lifestyle influencer comes full circle as he steps into a new role as brand ambassador for Hailey’s Body Essentials. Known for sharing relatable, on-the-go moments and everyday experiences, Kister Morata has built a platform rooted in authenticity—making him a natural fit for a brand that champions freshness and confidence for the active Filipino. His latest partnership highlights not just his vibrant, travel-filled lifestyle, but also his commitment to endorsing products that seamlessly keep up with real, everyday movement.
As the new brand ambassador, Kister Morata will be fronting a series of campaign ads designed to showcase how the Filipino-made deodorant powder provides reliable, all-day protection against sweat and odor, whether one is navigating the busy streets of Manila or exploring international destinations.
“As someone who is always on the move—from attending events to exploring new travel destinations—I need a grooming routine that can keep up. Hailey’s Underarm and Foot Powder is my secret to staying fresh and confident all day. It’s natural, effective, and truly made for the active Filipino lifestyle,” Kister Morata shared.
Hailey’s Underarm and Foot Powder is a brand new SKU/Hailey’s product line that was launched just last year, and has become a staple for those seeking a natural and effective solution to body hygiene. Primarily composed of micronized alum (tawas), the powder serves as a powerful natural astringent and antibacterial agent.
This formulation is specifically designed to suppress the growth of odor-causing bacteria without the use of harsh chemicals. One of its standout features is its hypoallergenic and silica-free composition, ensuring that it does not clog pores like traditional antiperspirants, making it a safe choice for those with sensitive skin.
The campaign emphasizes the product’s Multi-use Protection, catering to both the underarms and feet. For maximum efficacy, users are encouraged to apply a small amount directly to clean, dry underarms or sprinkle it between the toes and inside socks and shoes to eliminate moisture.
“I’ve always believed in sharing products that I actually use and trust. Hailey’s Underarm and Foot Powder is a game-changer because it’s hypoallergenic and provides that long-lasting dry comfort we all need in this tropical heat. It’s not just a brand I represent; it’s a daily essential I swear by,” Kister Morata said.
Reflecting Kister Morata’s commitment to quality and local craftsmanship, Hailey’s continues to expand its reach across the archipelago. Filipinos looking to upgrade their hygiene routine can find Hailey’s products at major physical retailers, including Mercury Drug, Southstar Drug, and The Generics Pharmacy.
For those who prefer the convenience of digital shopping, the full line is also available through the official Rhodesian store on Shopee Philippines, Lazada, and TikTok Shop, ensuring that fresh, dry comfort is only a click away.
For more updates on Kister Morata’s journey with Hailey’s, follow Kister Morata on Facebook and Instagram @kistermorata, and Hailey’s Tawas on Facebook and @haileysofficial_ on Instagram.
