On February 26, 2026, the local retail landscape saw a significant leap forward as Haier Philippines partnered with Automatic Centre for the grand opening of the retailer’s newest store in Sheridan. This collaboration was designed to bring high-tech innovation, style, and modern convenience directly to Filipino households.
The event served as a celebration of how technology continues to reshape daily life. As the featured partner, Haier displayed its latest smart and energy-efficient appliances, including sleek refrigerators featuring intelligent cooling and advanced, high-efficiency air conditioners.
Meaningful Retail Experiences
During the launch, Angeli Patricio, Marketing Head of Haier Philippines, emphasized that the brand’s primary goal is to foster deeper connections with consumers through immersive retail environments.
“For us at Haier, partnerships like this are about more than visibility; they’re about connection,” Patricio shared. “By working closely with Automatic Centre, we’re able to create spaces where consumers can truly experience our innovations. We want customers to see how our appliances fit into their lifestyles, how they save time, improve efficiency, and add real value at home. This collaboration strengthens our retail presence while reinforcing our commitment to making smart living accessible to more Filipino families”.
A Shared Vision for Accessibility
Ms. Pearl Perlada, Marketing Manager of Automatic Centre echoed these sentiments, noting that the partnership is built on a foundation of shared values regarding quality and affordability.
“At Automatic Centre, our goal has always been to bring advanced technology, affordability, and accessibility to Filipino homes,” she said. “When we look at our partnership with Haier, the values are clearly aligned. Haier consistently delivers tech-forward solutions that respond to the evolving needs of modern families. We trust the quality of their products, and we believe in the innovation they bring to the market. This partnership allows us to confidently offer appliances that are reliable, high-performing, and designed with the future in mind”.
Interactive Launch Event
The grand opening featured several engaging activities for media partners and guests:
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Ribbon Cutting & Tours: A ceremonial start followed by guided tours of the thoughtfully designed retail space.
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Live Demonstrations: Interactive displays that showcased how Haier appliances make home life simpler and more enjoyable.
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Exclusive Offers: Special opening-day deals that allowed shoppers to experience these new technologies firsthand.
The Sheridan launch reinforces the idea that “smart living” is no longer an exclusive luxury, but a reachable lifestyle choice for the modern Filipino family.