Coverage by the Philippine Information Agency highlighted that the Philippines has grown rapidly in welcoming Muslim travelers and tourists, becoming one of the top rising destinations with 67 recognized Muslim-friendly accommodations, dining options, and accessible prayer facilities nationwide.
As the country continues to strengthen its efforts to grow this specific tourism sector, hotels and properties endeavor to further enhance and elevate their Muslim-friendly offerings to cater to this thriving tourism segment.
Reinforcing its commitment to inclusive hospitality, The Ascott Limited Philippines continues to create welcoming and meaningful experiences that cater to the unique needs of every guest. In recognition of these efforts, eleven properties including Ascott Makati, Ascott Bonifacio Global City Manila, Somerset Central Salcedo Makati, Somerset Alabang Manila, Somerset Valero Makati, Citadines Amigo Iloilo, Citadines Bay City Manila, Citadines Salcedo Makati, Citadines Benavidez Makati, and Citadines Roces Quezon City were awarded 2-Crescent Star Rating Certifications, while Citadines Bacolod City attained the prestigious 3-Crescent Star Rating Certification. These achievements highlight the group’s ongoing commitment to offering Muslim-friendly accommodations, dining, facilities, and recreational experiences that uphold the highest standards of cultural understanding and inclusivity.
QR codes placed at the front desks of these properties direct guests to a Qibla tool or application, enhancing overall experience tailored for Muslim travelers. Selected staff members from each property also completed and passed the Muslim-friendly assessment, especially from the operations department. Properties with their own food & beverage outlets offer Muslim-friendly food options, while others provide a list of recommended nearby Halal dining destinations.
CrescentRating is the world’s leading authority in providing ratings and certifications to Muslim-friendly accommodation, restaurants, and attractions. This helps Muslim travelers identify venues and businesses that meet their needs, including appropriate food offerings, prayer facilities, and culturally attuned experiences
More Ascott properties are awaiting final vetting of CrescentStar certifications as we aim for 100% CrescentStar certification for the group by the end of 2026. This commitment aligns with our goal to provide ease of traveling and joy of discovery that includes, not divides, communities. This initiative forms part of Ascott CARES, the group’s global sustainability framework, reinforcing its commitment to inclusive hospitality that respects and welcomes diverse cultures, beliefs, and travel needs.