Orange Magazine recently headed up to the scenic hills of Rizal to attend the exclusive press conference held last May 25 at Dean & Deluca Tanay. The event marked the official launch of the highly anticipated brand film for KyuKyu Ramen 99, featuring one of today’s most versatile and captivating young actors, Anthony Jennings. The media conference gave press and content creators a firsthand look at the brand’s bold new digital direction, capturing a moment of celebration with key creatives and executives behind the venture.
A “Weird But Funny” Masterpiece by GIGIL and Direk Lester Pimentel-Ong
Known for pushing boundaries and embracing the absurd, the creative agency GIGIL has done it again. Teaming up with acclaimed directors Lester Pimentel-Ong and Sid Maderazo, they have crafted a digital commercial that is delightfully weird, out-of-the-box, and laugh-out-loud funny.
Director Lester Pimentel-Ong shared during the presscon that the “crazy” concept was originally written with a standard commercial model in mind. However, once the script was finalized, he realized there was only one person capable of truly pulling it off.
“Sabi ko walang ibang makakagawa nito kundi si Anthony… I really believed in this guy as a good actor, as a good comedian, and his overall talent. Talagang he’s a generational talent,” Direk Lester praised.
The film required Jennings to undergo a dramatic physical transformation—which even involved him going completely bald for the role!
“Nagulat ako, kinabahan ako e syempre ngayon lang ako makikita ng tao na sobrang grabe eh kita mo balat na lang talaga,” Anthony joked during the presscon, adding that he is incredibly proud of the unique final output.
Why Anthony Jennings Fits the Bill
Anthony Jennings, who captured hearts as Snoop in Can’t Buy Me Love, and as Tomas in Incognito, brings his signature comedic timing, charm, and undeniable acting chops to the KyuKyu Ramen 99 family.
Reflecting on his journey and the influx of new projects—including his upcoming international work in the iWant original series Nurse The Dead—Anthony described himself right now as feeling profoundly “miso-blessed”.
“Ano sa’kin, miso-blessed… kasi me so blessed,” Anthony shared playfully. “Ngayon kasi dahan-dahan, unti-unting nakakabawi sa buhay. Masaya lang din, grateful ako na may mga blessings na pumapasok pa rin ngayon sa buhay ko.”
Ramen for ‘Every Juan’
Beyond the laughs, the heart of KyuKyu Ramen 99 remains its core mission: serving quality, comforting Japanese ramen that anyone can afford. Boasting over 95 branches nationwide and continuing to rapidly expand, the brand has found massive success by ensuring that whether you are a CEO or a day laborer, you can enjoy a hot, delicious bowl of ramen starting at just Php 99.
With an open-kitchen concept across their branches (including major SM Malls), customers can watch their budget-friendly comfort food—featuring firm noodles, decent savory broth, and a slice of pork—being freshly prepared.If you happen to catch this wonderfully bizarre new commercial on your social media feeds, expect to have your cravings triggered instantly. Anthony Jennings and KyuKyu Ramen 99 prove that great comfort food doesn’t have to break the bank—and it certainly doesn’t have to be boring!
Stay tuned to Orange Magazine for more exclusive entertainment updates and food features!