Your everyday tote and favorite statement tee just got a Korean comfort style glow-up!
OG Korean Fried Chicken brand Bonchon is serving beyond your usual K-food dining experience with an artsy and local twist on everyday essentials through its limited-edition collection with Linya-Linya, a homegrown brand known for clever Filipino humor and culturally relevant wordplay.
The Bonchon x Linya-Linya collection features a graphic shirt and tote bag that plays with the common Filipino pun: “ANNYEONGHASEYO, ANO’NG SA’YO?”, a witty mashup of the Korean greeting annyeonghaseyo (“hello”) and the classic Filipino line that starts almost every barkada food order: “Ano’ng sa’yo?”
It’s clever, conversational, and instantly relatable, exactly the kind of piece that sparks compliments and starts conversations. Adding to the charm, “Ano’ng sa’yo” can also mean “Hello, what do you want to eat?” capturing the warmth and shared joy that make every Bonchon meal feel a little more special.
These limited-edition items are designed to reimagine Bonchon beyond a restaurant brand into something fans can connect with through fun, witty, and culturally resonant designs, turning iconic comfort food into wearable expressions. The merchandise includes illustrations of Bonchon favorites such as Korean fried chicken and Ultimate Bibimbowl.
“Bonchon has always been innovating to deepen our affinity with our consumers, and we’ve seen that K-culture continues to influence how we express ourselves. That’s why we are excited to offer fans a new way to showcase the Filipino wit through K-style-inspired essentials,” said Scott Tan, Managing Director of Bonchon Philippines.
The limited-edition Bonchon x Linya-Linya shirt is priced at PHP 799, while the tote bag retails for PHP 650. Customers can grab the collection pieces in-store at these participating branches: Valero One Center, Makati; Shangri-La Plaza, Mandaluyong; Eastwood, Quezon City; U.P. Town Center, Quezon City; Market! Market!, Taguig; and SM Mall of Asia, Pasay. The tote and tee are also available online at delivery.bonchon.com.ph through the select branches.
As the OG Korean fried chicken brand in the Philippines, Bonchon has spent years serving crowd favorites and shaping local love for Korean flavors, long before the Hallyu wave fully took over. Today, with nearly 200 stores nationwide, it continues to be a well-loved go-to for comfort meals, quick cravings, and spontaneous barkada hangouts.
