Insurance has long been considered a necessity to building financial resilience. However, for many Filipinos, its perceived costs often make it feel like a luxury only a few can afford. With daily needs considered a larger household priority, protection from future risks like illnesses or scams are often sidelined to save on expenses.
GCash, the country’s leading finance super app, aims to change this. Through its digital insurance platform GInsure, GCash makes flexible, straightforward, and affordable coverage conveniently available on a platform trusted by millions of users to manage their daily finances. Since launching in 2021, GInsure has empowered micro-insurance for over 14.6 million users offering over 51.4 million policies as of Q1 2025.
“We are humbled to be able to come to the aid of users who are looking for a more affordable and accessible way to protect themselves and their loved ones today and in the future,” said Winsley Bangit, GCash vice president and head of new business.
Affordable protection made simple
With a focus on affordability, GCash empowers more Filipinos to build financial resilience and prepare for a brighter future. Users can choose from over 48 insurance products tailored for their lifestyle needs including coverage for Health, Life, Travel, and more all within the app’s Marketplace.
Customers can also enhance their protection when transacting online using popular GCash features with just a few taps. Express Send Scam Insurance provides personal cyber protection from common types of scams for only ₱30 good for 30 days.
More recently, GInsure launched Buy Load Plus Health Insurance, which gives free health and accident insurance to customers who purchase mobile load credits with the GCash app. Eligible users can get up to ₱30,000 in free accident and health insurance benefits. If they are unable to work, users can also get hospital income coverage of ₱500/ day for up to 5 days. These benefits come at no additional cost or obligation.
Everyday readiness through micro-insurance
For GCash, micro-insurance provides a practical way to extend financial protection to those who have traditionally been uninsured or under-insured, especially where communities often face the greatest need for financial protection but have limited access to traditional insurance products.
By offering affordable and straightforward coverage through a digital platform, GCash empowers more customers to safeguard themselves from unexpected challenges without added hassle or expense.
As it continues to expand access to affordable insurance, GCash helps make financial protection a realistic part of everyday life for millions of Filipinos, giving them peace of mind and greater confidence to face challenges that lie ahead.
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