For decades, Eye Mo has been the trusted name in eye care for Filipino families — synonymous with quick relief from eye irritation. Today, Eye Mo the iconic brand turns a new page as it proudly unveils its refreshed packaging: fresh, modern, nature-inspired, and globally unified — while staying true to the formula generations have relied on. Revealed during a special launch event in Manila, the new packaging design speaks of Eye Mo’s evolution, reflecting both its heritage and its vision for the future. At the heart of the unveiling was a shared message from key leaders behind the brand, emphasizing continuity, innovation, and gratitude.
A Global Promise, Renewed
“This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” declared Mr. Weitarsa Hendarto, Director of PT Combiphar, as he opened the presentation. His words set the tone to launch centered not on change for the sake of trend, but transformation that enhances brand clarity without compromising integrity. As Eye Mo continues to expand across international markets, the redesigned packaging is more than aesthetic — it’s strategic. “From the Philippines to Indonesia, Mexico to Singapore, this new design across countries speaks one language: fresh, modern, same quality, and consistency,” continue Weitarsa. A synchronized brand identity across borders helps solidify Eye Mo’s place as a global eye care leader.
Design Inspired by Nature
A fresh, modern visual, with water droplets combined with bold color palette and the unique shape of Eye Mo bottle — is more than just a design choice. It’s a tribute to the product’s essence. “These hues are inspired by nature’s freshness, unveiling a new refreshing look with the same effective formula” Weitarsa shared, underscoring how the look reflects the revitalizing feeling Eye Mo brings with every drop.
Transformation That Inspires
Echoing Eye Mo’s evolution, Miss Earth 2017 and licensed physicist Karen Ibasco shared her own journey of growth and purpose. “Transformation isn’t about losing your identity — it’s about enhancing it so you can shine even brighter,” she said, drawing parallels between her personal growth and the brand’s refreshed look.
As someone who has gone through many transformations, from being a teacher, to working hard in the medical field, and crossing over to joining International beauty pageants, Karen spoke about how she always remained grounded in authenticity — never losing sight of who she truly is. Living purposefully has always been her compass, striving to grow and be better not just for herself, but to inspire others to do the same. Her story mirrors Eye Mo’s evolution: a fresh, modern look that reflects the times, while staying true to its core promise of care and trust.
A Tribute to Legacy, Loyalty and Trust
Earl Jayona, Senior Marketing Manager Eye Mo Philippines said “this new look is our way of saying thank you — for more than eight decades of trust.” He added that “the refreshed packaging also serves as a tribute to the generations of loyal consumers who have relied on Eye Mo since the 1940s— with a fresh new look, same formula.”
Eye Mo honored this heritage with a montage of archival photos, user memories, and milestones from Eye Mo’s participation in National Eye Care Awareness Month campaigns and other national events. This Eye Mo new packaging campaign is also supported with many activities above the line, digital, and below the line.
The launch concluded with all leaders joining center stage, underscoring a unified vision for the brand’s future, “Today, we don’t just unwrap packaging. We unwrap a new chapter of Eye Mo, with a fresh and modern look”, Jayona added.
The spotlight may have shifted to new packaging, but the core message remained clear: Eye Mo’s commitment to eye health — and to its loyal consumers — is stronger than ever. The new packaging is available in all leading drugstores nationwide.
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