Benjie M. Magpantay, Head of Marketing Communications
The Bank of the Philippine Islands (BPI) continues to lead in digital innovation with Oh My Deals! by BPI Cards—an intelligent rewards platform that is transforming the way customers discover and enjoy exclusive offers. Designed for BPI cardholders, the app delivers location-based promos with advanced filtering capabilities, giving users instant access to deals that are not only relevant but also conveniently within reach.
Oh My Deals! helps BPI cardholders spend smarter and save more. Whether shopping, dining, or traveling, the app shows nearby deals you can use right away—making every purchase more rewarding.
Far more than a traditional deals app, Oh My Deals! leverages geo-location to curate offers tailored to each user’s lifestyle and location. This dynamic, personalized experience empowers cardholders to stay informed and maximize value without needing to search manually for discounts or promos.
“This isn’t just about getting a discount, it’s about knowing which offers are available for you, right now, wherever you are,” said Jenny Lacerna, Head of Mass Retail at BPI. “With Oh My Deals!, we’re helping customers spend smarter by making sure they never miss out on exciting deals they actually want and can use.”
The app’s breakthrough innovation and impact were recognized at the 2025 Asia-Pacific Stevie® Awards, where BPI received accolades for both Oh My Deals! and its integrated cross-media marketing approach. The recognition affirms BPI’s commitment to customer-centric digital solutions that make financial decision-making easier and everyday experiences richer.
As BPI continues to push the boundaries of digital engagement, Oh My Deals! stands as a powerful example of how the bank is using technology to deliver real-time, real-world value, while enhancing the way Filipinos shop, dine, and spend.
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