Asia United Bank (AUB) has partnered with leading digital insurer Singlife Philippines to enable its e-wallet applications to bring the benefits of microinsurance to millions of Filipinos.
Called the Singlife Insurance Microsite, the fully digital insurance platform allows customers to explore, purchase, and manage life insurance products directly through AUB’s e-wallet ecosystem, HelloMoney and Hello Pag-IBIG. Designed to simplify processes and provide a seamless customer experience, this innovation makes it easier for HelloMoney users to get insurance coverage without the need for tedious paperwork and face-to-face transactions.
“Our mission has always been to empower Filipinos with innovative and accessible financial solutions,” said AUB president Manuel A. Gomez. “By partnering with Singlife Philippines, we are expanding the value we deliver to customers, helping them not only spend, save, and pay conveniently, but also secure their future through affordable and easy-to-access protection.”
The Singlife Insurance Microsite makes getting protection as seamless as paying bills or transferring funds, empowering users to secure their financial future without leaving the app. Customers can access Singlife’s flagship products directly through the Singlife Shop on the HelloMoney app. These products include Cash for Income Loss (Accidents), which covers up to ₱1.8 million in case of disability or death due to accidents, and Cash for Medical Costs, providing up to ₱1.3 million for hospitalization or upon diagnosis of 125 listed critical conditions.
In addition, Singlife and AUB plan to introduce more innovative insurance solutions to the HelloMoney app, giving Filipinos easier access to the protection products that best suit their needs.
“We’re incredibly excited about this partnership with AUB, one of the country’s top banks, as it brings us closer to our mission of making insurance truly accessible to every Filipino.” said Singlife Philippines CEO Lester Cruz. “By embedding our digital-first protection solutions into the HelloMoney app, we’re not just offering convenience but also empowering more people to take charge of their financial future with confidence, control, and ease. This is a big step towards transforming how Filipinos experience insurance.”
Beyond offering accessible insurance, the Singlife Insurance Microsite brings significant advantages to AUB’s digital ecosystem. It generates a new revenue stream through platform fees, enhancing the HelloMoney value proposition with built-in financial protection and increases app engagement and usage frequency. It also enables AUB to reach underserved segments of the mass market, strengthening the bank’s positioning as a digitally driven, customer-centric bank, aligned with the Bangko Sentral ng Pilipinas’ (BSP) digital financial inclusion agenda.
Additionally, the collaboration further strengthens HelloMoney’s position as one of the fastest-growing e-wallets in the country. With its expanding suite of features — from bills payment and fund transfers to Pag-IBIG contributions and now insurance — HelloMoney continues to evolve as a trusted and versatile financial partner for millions of Filipinos.
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