Following worldwide anticipation, multi-faceted trailblazer JENNIE releases her anxiously awaited new single and music video “Mantra” out today via Columbia Records/ODDATELIER.
About the single, she commented, “It’s the perfect song to begin my new era. I think ‘Mantra’ will make my fans happy but also show a new side of me as a solo artist. The song was inspired by my time recording in Los Angeles and hopefully fans feel that energy – which is about being positive, being expressive, and being true to who you are. It’s energetic and empowering with a message for all of my ladies, women, and pretty girls out there to love yourself for who you are. This is your anthem.”
“Mantra” ignites her next phase as an unapologetic and undeniable statement song. Between a hard-hitting bass line and bold beat, she confidently proclaims, “Sometimes girls just gotta have fun.” Accompanied by a stunning visual, the song definitely has all the makings of a blockbuster.
Regarding the LA centric video, she added, “It reflects the main theme of female empowerment and confidence. It was important for the overall vision to be consistent, and I love how it turned out. I’m so excited to finally put it out there.”
“Mantra” arrives as the first song from JENNIE’s forthcoming solo album under the newly minted partnership of Columbia Records ODDATELIER.