ICYMI, KFC welcomed International Fried Chicken Day 2024 with a unique call to fried chicken lovers: Unleash your cravetivity and create the ultimate KFC snack. KFC’s promise in return: To turn 11 of the craziest and most exciting snack inventions into real finger lickin’ good food.
Now, KFC has unveiled the winning KFC “Crave Generator” entries brought to life.
A Feast for the Imagination
KFC has been known to think outside the bucket and boldly experiment with new chicken flavors and menu concepts. So it didn’t come as a shock when KFC lovers heeded the call and their imagination gave rise to a feast of unconventional snack creations that combine the sweet with the savory like the Donut Zinger, are a “more portable” version of the OG cake like the mashed potato muffin with hotshots center, or reimagine a Filipino classic like the KFC Pares Overload.
From Screen to Reality
From July 4 up until International Fried Chicken Day (July 6), KFC fans used the Meta’s AI sticker feature on Stories to design and share their dream KFC snacks on social media using the hashtag #KFCInternationalFriedChickenDay. The fans delivered on the ingenuity, so KFC delivered on its promise – bringing the 11 chosen creations from the virtual world to the real world.
KFC also invited the lucky snack innovators so they can witness their mouth-watering inventions come to life in all its glory – and of course, to satisfy their cravings!