If you’ve been driving around Metro Manila over the past weeks, chances are, you’ve seen several mysterious billboards that show a gold streak against a black backdrop, with the Instagram handle ReimaginePH written on the side.
These ‘Reimagine PH’ billboards have been spotted along EDSA-Guadalupe, C5, and SLEX. You’ll also catch them when you’re driving along Pioneer and Ortigas in Mandaluyong, as well as White Plains and Katipunan Avenue in Quezon City.
However, if you head to the ReimaginePH Instagram account, all you’ll see is a well-curated feed about travel and adventure, sumptuous food, and shots suggesting a creative and productive lifestyle – but still no clue about what this is all about.
Is this an ad for a new beauty product? A lavish wedding proposal? A billboard for a new property? A public service announcement? Or simply a motivational message?
No one knows for sure, but it’s enough to pique the curiosity of prominent bloggers, online personalities, and content creators, who can’t help but talk and ask about the intriguing billboards.
Whatever this is all about, it surely got people wondering. Right now, all that’s left is to wait, see and yes, reimagine.