Sailor Jerry, the straight-talking, no-nonsense Americana brand, dropped anchor in the Philippines this week. Inspired by Norman ‘Sailor Jerry’ Collins – the father of old-school tattooing – Sailor Jerry Spiced is a rum created in the spirit of the man. Throughout the week, consumers and bartenders raised a glass to toast the legend and his lust for life with a series of events hosted by global brand ambassador, Paul Monahan.
The week kicked off with a media preview at Felipe & Sons Barberdashery, where journalists were given an introduction to the life and legacy of Sailor Jerry over our signature spiced rum cocktails. The talented barbers also gave guests some slick new haircuts, and a tattoo artist inked a customer with classic flash art in the background. Later in the week, a bartender bowling competition will combine education and competition to excite industry folk and showcase the versatility of this authentic lifestyle rum.
At the heart of the brand, Sailor Jerry Spiced is a nod to the way sailors enjoyed rum – bold and smooth. Today, the rum comes from Caribbean distilleries but keeps the sailor’s tradition alive and well by adding a blend of 100% natural spices and flavours. Sailor Jerry Spiced should be enjoyed how you like it, whether straight or mixed, as long as you appreciate its bold, smooth flavour.
Originally a clothing label, the Sailor Jerry brand began as a mom & pop clothing and accessories shop in Philadelphia and quickly gained an international cult following. In honour of its namesake, and in celebration of the way sailors spiced their rum, Sailor Jerry Spiced, was created. Norman Collins is regarded as a true innovator and independent spirit best known for his uncompromising attention to detail – a characteristic maintained by the spirit which bears his signature today.
“Sailor Jerry Spiced is made for those who live life to the fullest, and on their own terms. We are looking to make real connections with bartenders and consumers who embrace this philosophy, and will help us to spread the legacy of Sailor Jerry,” said Global Brand Ambassador Paul Monahan. “Filipinos are known to be independent creators who forge their own path, and are excited to be launching in a country that the brand naturally resonates with.”
To toast the man and his legacy, raise a glass at ABV, or pick up a bottle at S&R outlets city-wide.
