Music fans around the world received an early present when The Beatles landed on Spotify on Christmas Eve. Their impact was immediate and global, as the group became the most-streamed artist on Spotify from December 24 to 26, setting a new record for simultaneous streams of a single artist.
People are still listening to The Beatles in a big way on Spotify over 250 million streams so far and it hasn’t even been a month yet. They also comprised 38 of the 50 songs on our Viral 50 chart. That’s a lot of listening, by all kinds of people in 58 countries. Let’s find out how people of various demographics and locations are listening to The Beatles, using this mountain of anonymous, aggregated listening data.
