ABS-CBN’s values-centric campaigns earned accolades at the 10thAraw Values Advertising Awards recently held at the Dolphy Theater in the ABS-CBN compound in Quezon City.
ABS-CBN took home five Silver and four Bronze awards in the in the Advocacy Communications category, and one Silver award in the Branded Communications category. The awards are anchored the seven cornerstone values of the Ad Foundation, the organizing body of Araw Values Awards.
The company won silver for the documentary, “MgaKuwento ng Paglalakbay” by Choose Philippines for promoting Love of Country and Respect for National Customs and Traditions; the multimedia campaign “PopeTYSM” for promoting Love of God and Respect for Religious Beliefs. Meanwhile, the TV plug “Aral ng EDSA” and the ABS-CBN Summer station ID “Halalan,” which encouraged responsible voting, both won for espousing Commitment to Truth, Honest, and Integrity.
ABS-CBN Global’s 2015 station ID “Galing ng Filipino,” which showcases Filipino greatness all over the world, also won a silver for promoting Love of Country and Respect for National Customs and Traditions in the Branded Communications category.
The DZMM election campaign, “PamilyaSerye,” won a bronze for championing Commitment to Truth, Honesty, and Integrity. The TV plug “ABS-CBN EDSA Susan Quimpo Interview” also received a bronze award, for its emphasis on Respect and Care for Life and Dignity and the Rights of All. The ABS-CBN Sports + Action received a bronze award for its “Pusong Palaban ng Lahing Pilipino” station ID for promoting Love of Country and Respect for National Customs and Traditions, along with the TV plug, “ABS-CBN EDSA Heroes Confetti.”
The Araw Values Awards is among the flagship projects of the Ad Foundation of the Philippines that is meant to “promote and inculcate positive Filipino Values for social changes along national development goals and encourage Values Advertising within the industry.”