Visitors to Eco-Products 2012, Japan’s largest environmental exhibition, had the chance to observe Epson’s latest environmental ideas at the company’s booth. The exhibition was held at Tokyo Big Sight from December 13 to 15, 2012.
1. Epson booth
Epson’s booth was designed around the simple idea of showing how using Epson products can reduce environmental burden and contribute to a sustainable society.
The booth aimed to illustrate the unique nature of Epson’s products, and included banners printed using the Epson SurePress label printer and images projected using the latest Epson wall-mounted projectors.
2. Reducing environmental burden using Epson products
Epson’s latest products were explained from various environmental points of view including being more compact and lighter, saving energy, having a long lifespan and offering “something new.” Each product was explained in terms of its environmental performance, the value it offers to customers and its technological background.
For example, Epson
