In the liquefied petroleum gas (LPG) industry where the main product is a commodity that appears to be the same across all brands, Isla LPG Corporation (ILC) and its practically new brand Solane successfully distinguished itself not just from its competitors but more importantly from its former brand name, and ended 2012 with very promising growth figures that assure a prosperous year ahead.
The year 2012 marked a milestone for Isla LPG Corporation, having successfully re-branded and transitioned Solane from Shellane. High acceptance in the market was evidenced by the over-all volume performance that increased by 6%, complemented by a 10% increase in distributor base. This was a real achievement in an industry that grows only by 1% year on year. Loyal customers were retained and there is a deluge of inquiries from prospective business partners.
Isla LPG Corporation positions Solane as a product that not only caters to the domestic household market, but also serves other segments such as commercial, industrial and autogas. It is the only LPG company that provides anything from pure propane to pure butane and everything in between, at the highest quality level. Moreover, Solane is the trusted LPG product solutions provider of industry giants, examples of which are Puyat Steel, Nestle, Monde Nissin, the URC Group, major malls and top hotel chains in the country.
According to ILC Philippines
