E-commerce platform Branding Brand conducted a consumer survey from October 12 to 13 involving 1,000 people who have had experience with using or owning a Samsung mobile phone at least once in their life.
The survey reveals that, surprisingly, a whopping 40 percent has voiced out that they are “done” with Samsung phones, most especially after the leading smartphone brand failed to quickly resolve a product problem in the past few months.
What this survey further suggests is the probability of 30 percent of Samsung phone owners to purchase an iPhone, while 8 percent will more likely convert to Google Pixel, and the remaining 62 percent will choose to continue using an android device from another brand.
Although disappointed with Samsung, some respondents still like the idea of using android gadgets because of familiarity and convenience. Overall, respondents who are current android users from both surveys will more likely consider other android devices such as the Sony Xperia Z5, LG G5 and photography ace Huawei P9.
A similar survey was conducted by Branding Brand after Samsung Note 7 global recall on September 21-22 had yielded a dropout result of 34 percent. This number has since increased by 6% to 40% after the announcement of global shutdown in production of Samsung Note 7.
