By Venu Satuluri (@venusatuluri), Sr. Software Engineer, Search & Relevance
We’ve started rolling out a new notification that recommends interesting accounts and Tweets for you.
If you’re like me, you occasionally feel like you’re missing out on some of the day’s great Tweets, or that you’re the last to find out when someone awesome joins Twitter. We wanted to tackle that problem. With this new feature, you’ll receive personalized recommendations when multiple people in your network follow the same user or favorite or retweet the same Tweet.
We built this feature based on an experimental account, @MagicRecs. As its bio notes,@MagicRecs “sends instant, personalized recommendations for users and content via direct message”. Over time, we’ve been tweaking the algorithms –– based on engagement and your feedback –– in order to send only the most relevant updates.
And that brings us to today –– after getting great feedback, we’re bringing this functionality to more users. Twitter for Android and Twitter for iPhone users will receive recommendations via a push notification. As with any notification, you can change your settings at any time; you can turn these notifications off or on with the “Recommendations” toggle in your notifications settings.
We hope these recommendations keep you even more connected and in the know.
Oh, and for the curious, we’ll continue to use @MagicRecs as an experiment. Thanks for experimenting with us.