That iconic snap we all know and love just got a major upgrade!Six decades after first making waves in Japan back in 1966, Pocky is celebrating 60 incredible years of bringing people together. To mark this huge milestone, Glico Philippines is rolling out its biggest update yet—complete with a sleek package redesign, a delicious recipe tweak, and an exciting campus tour made especially for Gen Z.
Through its year-long #ConnectWithASmile campaign, Pocky aims to reignite real-life connections in an age dominated by digital screens. Because let’s be honest: nothing beats the simple joy of passing a snack stick across the table, sharing a box with your squad, or bonding over a quick merienda break.
A Fresh New Look & An Even Better Chocolate Snap
If you’ve browsed the snack aisle recently, you might have noticed Pocky’s vibrant new vibe. The brand has unveiled a modernized, visually striking look across its full range. The new contemporary packaging brings a youthful energy while keeping the nostalgic charm we grew up with.
You’ll see this fresh look across all six classic flavors: Chocolate, Strawberry, Cookies & Cream, Milky Matcha, Milk Chocolate, Milk.
The upgrades don’t stop on the outside. For fan-favorite Pocky Chocolate, Glico has revamped the recipe to be crispier and more chocolatey. Each bite delivers a richer, more indulgent taste with a hugely satisfying snap—making your everyday snacking moments feel a little extra special.
“For many Filipinos, Pocky has become an integral part of how we bond over merienda, celebrate small wins, and stay connected with the people who matter,” shares Gerald Mendoza, Managing Director of Glico Philippines. “Connect with a Smile captures that spirit perfectly, and with our refreshed packaging and improved chocolate recipe, we’re giving our fans even more reasons to share happiness.”
Coming Soon: Pocky Connect Fest Hits Metro Manila Universities!
To bring the fun straight to the youth, Pocky is launching the Pocky Connect Fest—an interactive Back-to-School experience hitting select university campuses across Metro Manila.
Gen Z students and their squads can drop by to customize their very own Pocky boxes with photos, stickers, and personal touches, turning a simple snack box into a unique keepsake.
Ready to treat yourself? The refreshed Pocky lineup is now available at major supermarkets, convenience stores, and retailers nationwide.
Keep up with the latest events, campus drop-ins, and giveaways by following Pocky Philippines on Instagram (@glico_ph), Facebook (Pocky Philippines), and TikTok (@glico_pr_ph). Grab a box today and #ConnectWithASmile!