Let’s push “Start” on So Much Color once again! It’s “Game On, Color On” as SM Beauty’s much-anticipated yearly campaign sees makeup and hair color as a fun-filled adventure to self-expression and confidence.
Building on the success of last year’s activation, So Much Color returns to Cebu bigger than ever with two exciting legs of the Beauty Arcade. In celebration of this nationwide campaign, the Beauty Arcade will first take over the SM City Cebu, North Wing Atrium from July 23 to 31, before making its way to the SM Seaside City Cebu, Mountain Atrium from August 5 to 9, bringing even more opportunities for Cebuanos to immerse themselves in a world of color and creativity.
Step into a Gamer Chic Wonderland, where beauty meets play through interactive game-inspired zones, immersive photo installations, and hands-on product experiences. Surrounded by neon lights, cyber-retro nostalgia, LED portraits, and futuristic backdrops, visitors can discover, test, and experiment with the latest beauty must-haves from their favorite brands, including Maybelline, BYS, Vice Cosmetics, RSG, IMMA, Skintific, Timephoria, Absidy, Avon, OTWOO, BBIA, Revlon, BLK, Happy Skin, Issy, Dazzle Me, Barenbliss, YOU, Glamfix, Vibbi, and House of Hur.
SM Beauty’s biggest activation yet will also feature a launch event this coming July 25 at SM City Cebu featuring lifestyle influencer Honey Delica. She will be sharing her favorite SM Beauty finds and her story on how makeup inspires her to explore her personality and enhance her natural looks.
As one of SM Beauty’s signature campaigns, So Much Color proves how SM Beauty is always the ultimate destination when it comes to beauty, from personal care to makeup, and from skincare to hair color and care. SM Beauty prides itself as a place where you can have fun with a wide range of cosmetics and hair color products, making beauty discovery fun and accessible for everyone. You gain life, power, and collect confidence through SM Beauty top selection of both international and Filipino beauty brands.
One of the biggest highlights of the campaign is the National Lipstick Day Sale, featuring exclusive discounts, special gifts, and exciting promotions across 79 stores nationwide. Whether you’re replacing your everyday nude, collecting the season’s trendiest shades, or finally trying that bold color you’ve been eyeing, this is the perfect time to shop, save, and indulge in all things beauty.
Visit an SM Beauty store near you and experience So Much Color for yourself. Explore every corner, discover new beauty favorites, and unlock exciting deals along the way. With so much color waiting to be explored, every visit is a chance to level up your beauty game and leave with a winning haul.