BrandComm Asia (BCA), a Philippine public relations agency, announced the launch of a complimentary PR Audit service designed to give businesses of all sizes an objective, professional assessment of their current media presence and communications health.
The free website-focused audit comes at a time when many Philippine companies, from small enterprises to established corporations, lack a clear, structured understanding of how their brand is actually perceived in the market.
BCA, based on client onboarding and a quick industry survey, found that a majority of small and mid-size businesses in the country have never conducted a formal review of their public relations standing.
“Many brands assume their PR is fine simply because nothing has gone visibly wrong,” said Daphne Sena, PR Accounts Director, at BrandComm Asia. “But the absence of a crisis is not the same as having a strong, consistent reputation. We created this audit so that any business, regardless of size or budget, can get an honest, professional look at where they actually stand.”
The free PR Audit evaluates five key areas:
- Media visibility — what coverage you have earned, where, and how it compares to competitors in your space.
- Brand Story Strength — whether your brand says the same thing, in the same voice, across your website, social channels, press materials, and spokesperson statements.
- Digital Credibility — The degree to which a brand’s online presence (website, search results, reviews, and social profiles) signals trustworthiness and legitimacy to anyone researching it for the first time.
- Newsworthiness — The extent to which a brand currently has stories, angles, or developments compelling enough for media to cover without being asked twice.
- Expert Positioning — How clearly a brand or its spokespeople are recognized as a go-to authority on their industry’s key topics, rather than just another company offering similar products or services.
Businesses that complete the audit receive a prioritized set of findings and recommendations within 10 minutes, with no cost and no obligation to engage BrandComm Asia further.
“We wanted to lower the barrier for businesses to get this kind of insight,” added Sena. “Whether a company is just starting to build its public profile or is a multinational entering the Philippine market, an outside, objective view of their PR is something every brand can benefit from.”
