Eye Mo, Philippines’ #1 Eye Drop for Over 80 Years, launches “Eye Mo COOL Red Eyes”

Eye Mo, the trusted number one eye drop brand in the Philippines with a proud legacy spanning over 80 years, is thrilled to announce the highly anticipated launch of its newest innovation, Eye Mo COOL Red Eyes. Designed specifically with the Filipino lifestyle in mind, Eye Mo COOL Red Eyes provides the red eye relief consumers have trusted for generations, now enhanced with a refreshing cooling sensation.

Living in a tropical country like the Philippines means dealing with intense heat and humidity. Recognizing the Filipino affinity for cooling products to combat the sweltering weather, Eye Mo developed this exciting new variant. Eye Mo COOL Red Eyes goes beyond standard relief, delivering a refreshing feeling to the eyes with its cooling sensation.

To celebrate this milestone, Eye Mo is officially rolling out the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign. This campaign highlights the unique, revitalizing experience of using Eye Mo COOL Red Eyes, empowering Filipinos to refresh their eyes and recharge their energy during hot and demanding days.

“For eight decades, Eye Mo has been a staple in every Filipino household, providing safe and effective eye care,” said Mr. Weitarsa Hendarto, Director of PT Combiphar. “With the introduction of Eye Mo COOL Red Eyes, we are evolving our legacy. We are offering a product that not only relieves red and irritated eyes but also provides a uniquely refreshing experience perfectly tailored for the Philippines’ hot and humid climate,” he added.

Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, shared, “Every Filipino loves a good cooling sensation, especially given our year-round tropical weather. The ‘REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo’ campaign is all about giving our hardworking consumers the instant, icy boost they need to keep their eyes clear and their days going strong.”

Eye Mo is bringing the campaign to life with Dustin Yu, a fast-rising actor, a proud user and the face of Eye Mo COOL, through the “Iced Eyes Bebeh” activation. This initiative highlights the cooling sensation of Eye Mo COOL Red Eyes by inviting consumers to join a fun challenge where they dip their face into a bowl of ice.

“With my daily activities, including long taping hours and time spent under the outdoor sun, my eyes easily get irritated. When my eyes turn red, I can’t continue shooting. I always bring Eye Mo with me, and now with Eye Mo COOL Red Eyes, I get that refreshing and recharging feeling that helps me reset and stay in a positive vibe,” Dustin shared.

Weitarsa also highlighted the company’s commitment to continuous innovation: “At Combiphar, we are driven by the purpose of improving quality of life. For 55 years, Combiphar has continuously evolved to deliver healthcare solutions that meet the changing needs of consumers. Eye Mo COOL Red Eyes represents our ongoing commitment to bring innovation to enter in the new segment, the cool eye drop segment that are relevant to today’s lifestyle, providing immediate relief while supporting long term eye health, Championing a healthy tomorrow.”

With Eye Mo COOL Red Eyes, the brand reinforces its leadership by delivering an innovative solution that meets the evolving needs of Filipino consumers, making eye wellness an essential part of everyday self-care. Now available in drugstores and pharmacies nationwide, Eye Mo COOL Red Eyes invites everyone to experience a cooler way to care for their eyes.