Sun Life Philippines has partnered with Wish 107.5 to bring meaningful conversations about money, music, and mindset to Filipinos through Live Bright Now: On Air, a unique financial literacy initiative held aboard the iconic Wish Bus.
The collaboration brings Sun Life’s advocacy for financial literacy and empowerment closer to communities by combining sound financial advice with the universal language of music, creating an engaging platform where stories, songs, and financial insights come together.
“At Sun Life, we believe financial literacy should be accessible, relatable, and grounded in real-life experiences,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “By partnering with Wish 107.5, we’re meeting Filipinos where they are – through music, stories, and conversations that resonate. Live Bright Now: On Air allows us to turn everyday moments into opportunities to build confidence and empower people to take meaningful steps toward a brighter financial future.”
Music, Money, and Meaningful Conversations on the Road
The initiative has already completed two successful legs in Metro Manila, with hundreds flocking to watch across both stops.
The first leg, a Stopover Session, was held on February 13, 2026 at SM Novaliches, headlined by P-pop girl group G22, with performances from rising local artists Hakki, Vince Sarceda, Yes My Love, and Oh, Stella! The second leg followed on February 25, 2026 at SM City Bicutan, featuring the much-anticipated Wish Bus comeback of singer-songwriter Zack Tabudlo, who performed his latest single alongside Nateman, Robledo Timido, and Paul N Ballin. Local artist Bianca Lipana also took the stage during the roadshow.
Music also paved the way for some meaningful conversations about money through a fun game where the audience had to connect their favorite songs to their financial journey, while a Sun Life financial advisor gave practical financial advice.
Through these conversations, Sun Life reinforced the idea that there is no one-size-fits-all approach to financial wellness, and that progress, no matter the pace, is worth celebrating.
More Stops Ahead
Sun Life Philippines’ Live Bright Now: On Air will continue throughout the year with more stops across Metro Manila, further expanding its reach to help Filipinos live brighter lives through meaningful conversations, sound financial advice, and moments that inspire confidence – one song at a time.
