Throughout March, the world celebrates International Women’s Month to honor women’s achievements and advocate for gender equality. In the Philippines, March also marks the beginning of summer – a time associated with rest, travel, and bonding with loved ones. However, ongoing geopolitical tensions are casting a shadow over summertime this year, bringing with it a wave of economic uncertainty and the need to adjust priorities for many.
Recognizing this shift, CIMB Bank Philippines encourages women to navigate this uncertainty by using this season to prepare financially. This entails reassessing their priorities to make space for goals aligned with today’s realities, such as building an emergency fund, setting aside savings for essential expenses, or generally strengthening their financial safety net.
According to a report by the Philippine Institute for Development Studies, 55% of Filipino women have savings. This is already a good start, which is why CIMB Bank PH wants to empower them even further by providing tools that can help them take even better control of their financial future, no matter the season.
One such tool is the Own My Goals (OMG) feature within the CIMB Bank PH mobile app. OMG is designed to help users set, track, and achieve multiple savings goals with ease. They can also automate their monthly savings through OMG’s Auto Save feature, allowing them to immediately safekeep their money regularly. Whether saving for immediate needs or future plans, OMG enables users to allocate funds intentionally, monitor their progress, and stay disciplined – all within a secure and accessible digital platform.
To help create a well-rounded set of goals, OMG allows users to create up to 10 personalized UpSave accounts and one GSave account that can each be linked to an individual goal. Customers can easily line up their emergency funds, backup funds for utilities, medical fund, and many more, and conveniently view them on the OMG dashboard inside the app. Each goal can be customized by assigning a background theme and matching icon to distinctly label them for easier tracking. Reminders can also be set on a weekly, bi-weekly, or monthly basis in the app to never miss a deposit.
With everything happening around the world, being financially prepared is more important than ever. By shifting from the mindset of spending to more intentional planning, Filipinas can face life’s uncertainties with more confidence and feel more in control of their future.
