USANA Elevates its Celavive Skincare Brand with New and Upgraded Products now available to customers

USANA, a global leader in cellular nutrition, recently announced innovative new products and significant ingredient reformulations and upgrades to its Celavive skincare line. With a focus on cellular skincare to help nourish, protect, and renew your skin, USANA Celavive’s Vitalizing Serum and Perfecting Toner received upgrades while the Bi-Phase Makeup Remover, Triple Action Eye Cream, and Contouring Face & Neck Crème represent new additions to USANA’s product offering. The company also announced a partnership with global skincare experts, Violet Chan and Joy Tan.

“We are so excited to bring these new and upgraded Celavive skincare products to our Brand Partners,” said USANA Chief Commercial Officer Brent Neidig. “Our Brand Partners rely on us to provide them with cutting-edge products and it’s our responsibility to evolve our offerings before they become stale. What we are now bringing to the skincare game is truly unmatched. These new and upgraded products along with the expertise and educational mastery of Joy Tan and Violet Chan, have really set our Brand Partners up for unparalleled success.”

New and Upgraded Products

Celavive Bi-Phase Makeup Remover

This soothing, lightweight face makeup remover packs two stages of your skincare routine into one: cleanse and condition. Cucumber fruit complex restores moisture, while oil-free emollients break up makeup and impurities—with no trace of greasy residue. The Bi-Phase Makeup Remover uses a non-comedogenic, dual-phase formula. Gentle emollients melt away makeup and remove grime, while plant-derived complexes cool and hydrate skin.

Celavive Contouring Face & Neck Crème

Celavive’s do it all cream made with Feminage—a super ingredient that boosts skin elasticity—helps to lift, firm, and smooth the face and neck.

This powerful, clinically-studied formulation is specifically designed for women aged 35 and up. Research-backed ingredients like BioPeptide-CS, Olivol24, Feminage, and powerful antioxidants help you reveal your most radiant skin yet.

Celavive Triple Action Eye Cream

This high-performance eye cream boasts an increased percentage of actives from 2% to 19% over USANA’s previous Eye Cream and is enhanced with BioPeptide-CS and Olivol24. USANA Celavive Triple Action Eye Cream is designed to reduce the look of fine lines and wrinkles, target the appearance of under eye puffiness and dark circles, and hydrate marionette lines between brows. Ingredients like Matrixyl Morphomics®, brightening Haloxyl®, and the gentle retinol alternative Bakuchiol helps visibly improve key signs of aging.

Celavive Vitalizing Serum

USANA Celavive’s upgraded Vitalizing Serum now includes enhanced BioPeptide-CS and Olivol24, as well as USANA’s Superfood Complex, Coenzyme Q10, and Encapsulated Liposomal Bakuchiol, for fewer wrinkles and fine lines and a healthy skin moisture barrier. This latest formula increases the percentage of actives from 3% to 13%—a higher ratio of ingredients that boosts potency without irritating the skin. This daily serum is designed to gently active skin cell turnover, visibly reduce the signs of early skin aging, help encourage natural collagen synthesis, rebuild and strengthen your skin barrier, and restore radiance for a glowing complexion.

Celavive Perfecting Toner

Updated from its previous Perfecting Toner, USANA upped the percentage of actives from 3% to 10%, and now includes enhanced BioPeptide-CS and Olivol24. The USANA Celavive Perfecting Toner helps to balance the skin’s pH while building skin barrier resilience. The unique combination of powerful ingredients helps to restore hydration, soothe skin, control oil production, protect against oxidative stress, address fine lines and textured skin, and combats dullness and uneven skin tone.

USANA Celavive also gave its Creamy Foam Cleanser, Conditioning Makeup Remover, Protective Day Cream SPF 30, and Protective Day Lotion SPF 30 a facelift with updated branding and packaging.