A decade ago, it was a humble food stall; today, it’s a pop-culture icon with a global mission. Shawarma Shack, the beloved Filipino take-and-go brand, is officially making its international debut in Singapore, a major milestone for the company founded by entrepreneur Walther Buenavista. The brand’s success has been famously amplified by some of the country’s biggest stars.
Shawarma Shack become a household name in the Philippines.
The brand’s awareness and mass appeal were greatly heightened in 2018 when it signed popular actors and real-life couple Kathryn Bernardo and Daniel Padilla, affectionately known as “KathNiel,” as brand ambassadors. Their star power turned Shawarma Shack into more than just a quick meal—it became a symbol of modern Filipino taste and a brand celebrated by millions of fans.
This expansion to Singapore is a testament to the brand’s phenomenal growth under Buenavista’s leadership. Shawarma Shack’s journey from a single stall to over 850 outlets across the Philippines in just a few years is an inspiring story of a local business finding its way to the international stage, backed by strong local support and celebrity influence.
(90 Lorong 6 Toa Payoh #01-564A Singapore 310190)
The new outlet in Toa Payoh, HDB Hub will bring a taste of this Filipino success story to Singaporean diners. The menu will feature the same hearty meals that resonated with millions of fans, including signature Wraps, Rice Meals, and Salad Boxes, all with a touch of local flavour.
With a second outlet already planned for October, Shawarma Shack is not just selling food; it’s exporting a piece of Filipino entrepreneurial spirit. Under Mr. Buenavista’s guidance, the brand’s journey from a humble stall to a celebrity-endorsed powerhouse now continues on the global stage, proving that a mix of great taste, strategic vision, and star power can create a powerful brand.
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