Cebuana Lhuillier, the country’s leading microfinancial services provider, proudly unveils the latest addition to its gold portfolio: the 24K 20g Reyna Juana Gold Bar. Made from pure gold and limited to just 100 individually numbered pieces, this collector’s item is a high-value asset that honors Filipino heritage by symbolizing strength, legacy, and cultural pride.
The bar features the image of Reyna Juana, the first Filipina queen to embrace Christianity during the arrival of the Spaniards in 1521, capturing a pivotal moment in Philippine history. Each piece is housed in a premium collector’s box and includes a serialized certificate of authenticity. Priced at ₱156,445, the 20g gold bar will be available exclusively at www.cebuanalhuillierjewelry.com, with deliveries beginning July 15, 2025.
“With Cebuana Lhuillier Gold Bars, we’re not just offering gold—we’re giving Filipinos a way to invest in their future while connecting with their heritage,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “This latest release is a celebration of both legacy and empowerment, an enduring symbol that holds meaning far beyond its market value.”
Since launching Cebuana Lhuillier Gold in 2024, the company has transformed gold from a luxury into an accessible investment. Through smaller denomination bars—ranging from one to five grams—Cebuana has enabled first-time investors and everyday Filipinos to start building wealth with assets they can hold.
The new 20g Reyna Juana edition builds on that mission, combining cultural significance with long-term value. Earlier releases have been embraced as gifts, personal milestones, and family heirlooms. This latest piece elevates gold ownership further, reflecting Cebuana Lhuillier’s continued commitment to making wealth-building tools within reach for more Filipinos.
To reserve one of only 100 limited-edition pieces, visit www.cebuanalhuillierjewelry.com.