“I want my kid to grow up with the value of giving back” Iza Calzado’s Act of Kindness Supported by edamama

Iza Calzado’s heartwarming act of kindness is a true testament to the power of giving. Partnering with edamama’s Gift Registry, she spread joy and warmth to the children of Buklod Kalinga Para sa Kapwa Foundation in the most thoughtful way.

To celebrate her daughter Deia’s first birthday, the Wintle Family dedicated the day to spreading joy to the children of Buklod Kalinga Para sa Kapwa Foundation. They generously distributed food and presents, bringing smiles to the children’s faces.

The foundation has been a beacon of hope for orphaned girls since 2010, offering them a loving home and educational opportunities for a brighter future.

Iza’s decision to give back was inspired by the blessings she received after Deia’s birth. She expressed her gratitude, saying, “Part of me wanted to give a big party for her, but after all our blessings, I knew these blessings needed to go back. I want my kid to grow up with the value of giving back. I want this to be part of her personality.”

Her appreciation extended to edamama for their impactful initiatives like the Gift Registry, which made it easy for busy moms like her to participate in charity. Iza emphasized the importance of involving the whole family in giving back and encouraged parents to find causes close to their hearts and partner with brands like edamama that support those in need.

“At edamama, we are deeply committed to standing by parents every step of the way. Our Gift Registry service empowers everyone to craft personalized registries for special occasions such as baby showers, birthdays and baptisms,” Bela Gupta, edamama’s CEO and Founder said. “But not only that, our Gift to Give via the Gift Registry has become an annual tradition at edamama, through this heartwarming program, everyone can extend their love and support to those in need.”

edamama’s commitment to giving back was evident through their “edamamasko po!” holiday campaign in 2023, which aimed to bring joy to underprivileged pregnant women, youth, and orphans in the Philippines. Through their Gift to Give initiative, edamama facilitated donations through their app, making it convenient for customers to contribute to chosen charities. The heartfelt gifts were lovingly wrapped and hand-delivered by the edamama team, spreading happiness and hope in the community.

Iza’s kindness, backed by edamama’s efforts, highlights the happiness in giving and its impact on those who need it.

edamama is not just about simplifying your shopping experience; they are also dedicated to making a difference in the lives of families and communities. Mama Nicole Santos, who used edamama’s Gift Registry for her baby shower, shared her heartfelt experience: “We created our gift registry at edamama. Our family and friends were able to choose gifts that we would need. Once a guest purchases an item, it automatically gets scratched off our list to avoid receiving the same kind. We live in a condo, so having this feature helps save space and fill our place with only the items we need. All gifts were beautifully wrapped with gift cards and shipped directly to our place. How convenient for us and our loved ones! Thank you, edamama.”

From providing practical solutions for busy moms to fostering generosity through initiatives like our Gift to Give program, edamama is committed to supporting families every step of the way. Create your personalized gift wishlist for any occasion on our app or website today.

Enjoy an amazing 10% discount on all your purchases this year, and share the joy with friends and family by giving them 10% off in April when you set up your personalized Gift Registry at edamama stores in Robinsons Magnolia, Robinsons Manila, and Ayala Malls Vertis North.