FUJIFILM Group, a worldwide leader in photography, is celebrating its 90th anniversary this January by reinforcing its expansion in the fields of healthcare, materials and business innovation. Since its start in 1934, Fujifilm has leveraged its expertise in photographic film by investing in these new business areas while staying committed to enhancing the quality of life for all. Reflecting on its 90th anniversary, a new Group Purpose, “Giving our world more smiles.” was established to underscore the company’s commitment to creating a brighter future in society.
“Fujifilm has accomplished a major transformation into a company that innovates in a diverse range of businesses of healthcare, materials, business innovation, and imaging on a global scale.” says FUJIFILM Philippines Inc. (FFPH) President Mr. Masahiro Uehara. “The new purpose reflects our vision to become a company that brings ‘smiles’ to people’s lives through a wide variety of business activities”.
Looking back at some milestones for the company’s 90th anniversary, Uehara shares pride in Fujifilm’s contributions to the country. In 2019, FFPH hosted the Fujifilm Nationwide Photowalk, one of the biggest photography events in the Philippines. On the business-side, FFPH’s Graphic Business Division remains as one of the stronger players in digital printing and the offset business in commercial and publishing segments.
Meanwhile, Fujifilm’s healthcare business has been growing significantly in recent years, with an acquisition of the Diagnostic Imaging-related Business of Hitachi,Ltd. in 2021 to expand medical product offerings. More recently, FFPH partnered with Shinagawa Healthcare Solutions Corporation in 2023 to bring advanced technology to patients. FFPH also conducted their first Medical Mission and tuberculosis (TB) screening using their x-ray systems (FDR nano and FDR Go Plus) in Majayjay Laguna last March. Last December 2023, Fujifilm’s portable x-ray system “FDR Xair System” was selected as part of Japan’s project under Grass Assistance for Grass-Roots Human Security Projects (GGP) to provide portable chest x-ray machine for Olongapo City in conducting TB prevention and treatment to communities who have limited medical services access.
While the company has been operating in Metro Manila since 2012, part of their business expansion includes new offices in other provinces. They opened their first service center in Cebu in 2019, built an endoscopy service center in Mandaluyong last 2021, and plan to open a new service center in Davao this year.
FFPH remains committed to its mission of spreading the joy of photography. In addition, the company will continue to focus on offset and digital graphics production while continuing to support the Philippine healthcare system. Through its various businesses, FFPH will strive to bring more happiness and smiles to people’s lives.